INSIDE THE ANATOMY OF STRATEGIC PRICING

Author - Pankaj Mohanta | Download PDF: INSIDE THE ANATOMY OF STRATEGIC PRICING - PANKAJ MOHANTA “Too many people overvalue what they are not and undervalue what they are ” - Malcolm Forbes INTRODUCTION Not too long ago, I was associated with a tech startup hooked with a consultative role. Among all the never ending things … Continue reading INSIDE THE ANATOMY OF STRATEGIC PRICING

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HARNESSING THE HALLMARKS OF ENTREPRENEURIAL PRACTICES FOR TECH STARTUPS

Author - Pankaj Mohanta | Download PDF: HARNESSING THE HALLMARKS OF ENTREPRENEURIAL PRACTICES FOR TECH STARTUPS - Pankaj Mohanta “You can never cross the ocean until you have the courage to lose sight of the shore” - Christopher Columbus Entrepreneurial startups usually have an enormous appetite for a tendency for risk taking, experimentation & innovation. This … Continue reading HARNESSING THE HALLMARKS OF ENTREPRENEURIAL PRACTICES FOR TECH STARTUPS

RETHINKING THE MUSIC MARKETING – JOURNEY FROM A BEDROOM TO BECOMING A MAINSTREAM FAN MAGNET

Author - Pankaj Mohanta | Download PDF: RETHINKING THE MUSIC MARKETING – JOURNEY FROM A BEDROOM TO BECOMING A MAINSTREAM FAN MAGNET - Pankaj Mohanta “My philosophy is: If you can't have fun, there's no sense in doing it.”                                   … Continue reading RETHINKING THE MUSIC MARKETING – JOURNEY FROM A BEDROOM TO BECOMING A MAINSTREAM FAN MAGNET

BUILDING CAPABILITIES & RESILIENCE IN THE WORLD OF PUBLISHING

Author - Pankaj Mohanta | Download PDF: BUILDING CAPABILITIES & RESILIENCE IN THE WORLD OF PUBLISHING - Pankaj Mohanta “Winning isn’t everything, its’ the only thing" - Vince Lombardi You thought professional writing is ALL about your desire & passion for writing? I will tell you what? Since quite some time, it has changed quite a bit. … Continue reading BUILDING CAPABILITIES & RESILIENCE IN THE WORLD OF PUBLISHING

BRINGING SCIENCE & ART OF ONLINE BRANDING: PULLING THE CURTAINS BACK FROM SENSATIONAL YOUTUBE SUCCESSES

Author - Pankaj Mohanta | Download PDF: Online Branding & YouTube - Pankaj Mohanta    “Things may come to those who wait, but only the things left by those who hustle” - Abraham Lincoln The online space and much of what it has in it have been the talk of the town ever since the dawn of … Continue reading BRINGING SCIENCE & ART OF ONLINE BRANDING: PULLING THE CURTAINS BACK FROM SENSATIONAL YOUTUBE SUCCESSES