INSIDE THE ANATOMY OF STRATEGIC PRICING

Author - Pankaj Mohanta | Download PDF: INSIDE THE ANATOMY OF STRATEGIC PRICING - PANKAJ MOHANTA “Too many people overvalue what they are not and undervalue what they are ” - Malcolm Forbes INTRODUCTION Not too long ago, I was associated with a tech startup hooked with a consultative role. Among all the never ending things … Continue reading INSIDE THE ANATOMY OF STRATEGIC PRICING

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RETHINKING THE MUSIC MARKETING – JOURNEY FROM A BEDROOM TO BECOMING A MAINSTREAM FAN MAGNET

Author - Pankaj Mohanta | Download PDF: RETHINKING THE MUSIC MARKETING – JOURNEY FROM A BEDROOM TO BECOMING A MAINSTREAM FAN MAGNET - Pankaj Mohanta “My philosophy is: If you can't have fun, there's no sense in doing it.”                                   … Continue reading RETHINKING THE MUSIC MARKETING – JOURNEY FROM A BEDROOM TO BECOMING A MAINSTREAM FAN MAGNET