INSIDE THE ANATOMY OF STRATEGIC PRICING

Author - Pankaj Mohanta | Download PDF: INSIDE THE ANATOMY OF STRATEGIC PRICING - PANKAJ MOHANTA “Too many people overvalue what they are not and undervalue what they are ” - Malcolm Forbes INTRODUCTION Not too long ago, I was associated with a tech startup hooked with a consultative role. Among all the never ending things … Continue reading INSIDE THE ANATOMY OF STRATEGIC PRICING

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BRINGING SCIENCE & ART OF ONLINE BRANDING: PULLING THE CURTAINS BACK FROM SENSATIONAL YOUTUBE SUCCESSES

Author - Pankaj Mohanta | Download PDF: Online Branding & YouTube - Pankaj Mohanta    “Things may come to those who wait, but only the things left by those who hustle” - Abraham Lincoln The online space and much of what it has in it have been the talk of the town ever since the dawn of … Continue reading BRINGING SCIENCE & ART OF ONLINE BRANDING: PULLING THE CURTAINS BACK FROM SENSATIONAL YOUTUBE SUCCESSES