RETHINKING THE MUSIC MARKETING – JOURNEY FROM A BEDROOM TO BECOMING A MAINSTREAM FAN MAGNET

Author - Pankaj Mohanta | Download PDF: RETHINKING THE MUSIC MARKETING – JOURNEY FROM A BEDROOM TO BECOMING A MAINSTREAM FAN MAGNET - Pankaj Mohanta “My philosophy is: If you can't have fun, there's no sense in doing it.”                                   … Continue reading RETHINKING THE MUSIC MARKETING – JOURNEY FROM A BEDROOM TO BECOMING A MAINSTREAM FAN MAGNET

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BRINGING SCIENCE & ART OF ONLINE BRANDING: PULLING THE CURTAINS BACK FROM SENSATIONAL YOUTUBE SUCCESSES

Author - Pankaj Mohanta | Download PDF: Online Branding & YouTube - Pankaj Mohanta    “Things may come to those who wait, but only the things left by those who hustle” - Abraham Lincoln The online space and much of what it has in it have been the talk of the town ever since the dawn of … Continue reading BRINGING SCIENCE & ART OF ONLINE BRANDING: PULLING THE CURTAINS BACK FROM SENSATIONAL YOUTUBE SUCCESSES