INSIDE THE ANATOMY OF STRATEGIC PRICING

Author - Pankaj Mohanta | Download PDF: INSIDE THE ANATOMY OF STRATEGIC PRICING - PANKAJ MOHANTA “Too many people overvalue what they are not and undervalue what they are ” - Malcolm Forbes INTRODUCTION Not too long ago, I was associated with a tech startup hooked with a consultative role. Among all the never ending things … Continue reading INSIDE THE ANATOMY OF STRATEGIC PRICING

RETHINKING THE MUSIC MARKETING – JOURNEY FROM A BEDROOM TO BECOMING A MAINSTREAM FAN MAGNET

Author - Pankaj Mohanta | Download PDF: RETHINKING THE MUSIC MARKETING – JOURNEY FROM A BEDROOM TO BECOMING A MAINSTREAM FAN MAGNET - Pankaj Mohanta “My philosophy is: If you can't have fun, there's no sense in doing it.”                                   … Continue reading RETHINKING THE MUSIC MARKETING – JOURNEY FROM A BEDROOM TO BECOMING A MAINSTREAM FAN MAGNET

BUILDING CAPABILITIES & RESILIENCE IN THE WORLD OF PUBLISHING

Author - Pankaj Mohanta | Download PDF: BUILDING CAPABILITIES & RESILIENCE IN THE WORLD OF PUBLISHING - Pankaj Mohanta “Winning isn’t everything, its’ the only thing" - Vince Lombardi You thought professional writing is ALL about your desire & passion for writing? I will tell you what? Since quite some time, it has changed quite a bit. … Continue reading BUILDING CAPABILITIES & RESILIENCE IN THE WORLD OF PUBLISHING